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Marketing Concept – How It All Began

The Marketing concept became predominant around the 1970’s. Till then there were basically other philosophies such as the production concept, product concept and the sales concept that were in practise throughout the historic time frames. However, as the time passed by each of the philosophies that were predominant during each time frame gradually under went changes, because of the changes that took place in the consumer market. As a result, the marketing concept emerged and was the focus of all the manufacturing organisations. eventhough some firms may still practise  other philosophies. having said that, in order to understand the marketing concept better, it is vital to have a look at each of the other philosophies that existed.

Production Concept

The production concept is considered to be one of the earliest concepts that prevailed from the time of the industrial revolution upto the late 1920’s. The main focus of this concept was to encourage the firms to produce products, that they were capable of producing, rather than trying to concentrate on goods that gave customer satisfaction.

The manufacturing firms basically assumed that the people were willing to buy the products that the firms could produce. On this assumption, the firms began to come up with basic goods that were necessary for the day to day living. The firms harly took any interest in concentrating on the choices and tastes of the consumers. They started producing goods on a large scale, which eventually dropped the cost of production. As a result, the goods produced were relatively cheap.  The consumers had no other choice but to buy the products that were on the market. Hence these goods were necessary for the day to day living  and was even cheaper, the products sold quite well in the beginning. As a result, the mass production consept became widely spread during that time.

However, as time passed by the competition began to increase. More and more competitors that produced the same or similar products came into the market. The supply of goods gradually increased. In other words, to say the supply exceeded the demand of the consumers. Now that the consumers had a lot to choice from the many suppliers, the goods that were produced by the firms began to pile up on the shelves, and it  was obviuosly time for the firms to find new strategies to move all their products off the shelves. In other means, the production concept was no longer working and the firms had to come up with another way to sell their products.

Product Concept

In order to create demand for the goods that were already piling up on the shelves, the firms began to focus on what was known as the product concept. Likewise the production concept this concept too ignored the consumer preferences. Instead, it focussed mainly on the product itself, thus concentrating on improving the quality of the products and adding different features to it, in order to make it look attractive and superior to the other competitor products. What they really wanted to do was to differentiate their products form the rest of the competitors , rather than concentrating on the large scale low cost prodcution By improving the products, the firm believed that the consumers will be attracted to their products, which will eventually get the products off the shelves.

 As predicted, the products that were piled up on the shelves and warehouses began to move slightly as the demand for the goods increased. But it was not for long before, when the other competitors too crept in with better quality products. This once again, paved the way to reduce the demand. As the demand fell, the firms basically had to look for other ways in which to increase their sales if they were to keep up with the competitors. What they basically did was come up with a new concept that concentrated on the sales aspect of production, and was the beginning of the sales concept.

Sales concept

The sales concept mainly focused on selling the pordcuts manufactured by the firms in order to increase the sales volume. In other words, the main aim of firms practising this concept was to some how try and sell their products to the consumers better than their competitors. They hardly took into consideration what the consumers thought was important, but instead what they really wanted to do was to sell the products that have already been produced, by way of convincing the consumers to buy it. In order to convince the consumers to buy what they have produced, they used techniques such as advertising and personal selling etc. The main intention was to make the consumers aware of their products and make it available to them with the hope that they will buy. At first, this really worked because the consumers bought products that they were well aware of.

But later, as the income of the people began to increase and the amount of different products that were introduced to the market went up, the consumers were no longer willing to buy what the firms produced. In stead, they basically looked for goods and services that were up to their expectations. The hard selling concept was no longer effective. The firms basically had to look for better strategies in order to keep up with the ever increasing competition, if they were to survive . As a result, they began to focus their attention to another direction which was know as the marketing concept. 

Marketing Concept

Unlike the other philosophies that existed at different time frames, market concept was a philosophy that mainly focussed on the needs and wants of the consumers. This concept belived that if the organizations are to increase their sales and obtain profitable sales, then they basically have to concentrate on the tastes of the consumers. In other means, the firms should find out what the consumers need, in order to produce goods that will keep up to their expectations. It is rather vital to first understand what exactely do the concumers want, and then produce those goods and services.

To say, the focal point of the marketing concept is to identify and satisfy the needs of the customers. As a result,  in order to produce exactely what the consumers demand for, it is important to look into areas such as what the consumers want, how to improve the products while meeteing their needs and also how to keep the customers satisfied throughout. To do so, market concept basically relies on market research. What actually means by this is that, as marketing concept is a customer focus concept , it is market research that helps to find out exactely the consumers wants thus helping to develop the marketing plan, and also deciding on the marketing mix in order to achieve profitable returns while meeting customer satisfaction.

To conclude, it should be said that marketing concept came into practise as a result of the need to satisfy customer needs. The philosophies that existed were no longer helpful in facing the competition and producing products that the consumers demanded for. In this ever changing competitive environment, the customers were considered the most important. If the  firms were to survive, then they obviously have to satisfy the needs of the customers. The tastes of the consumers kept changing with the development of new technologies and communication facilities, and the firms have to walk hand in hand with the ever changing demands of the consumers. However, if the firms fail to keep up with the ever changing needs of the consumers, then obviously there is arisk of facing the competition.

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How to Feel and Look Good While Pregnant

Pregnancy should not be a cause for any insecurity. In fact, a pregnant woman is the most beautiful woman in the world because she is performing what God created her to do. But of course, knowing that you are beautiful and appearing beautiful are two different things. It is not enough that you tell yourself that you are beautiful. You also have to do something to make yourself beautiful and look good while pregnant.

Below are some tips that every pregnant woman should take heart in order to look good while pregnant… and eventually to feel good.

Wear clothes for pregnant women

Some women make the mistake of still using the clothes that they have when they are still not pregnant. This is not a good idea to look good while pregnant because the person will just look gaudy, not to mention that the clothes do not also fit right. Even if the fabric is stretchable, it is still not good to use them. There are clothes that are especially made for women who are pregnant. Why not invest in them? You can also look for clothes that have high waistlines like the empire-cut to look good while pregnant. This is a good investment because this type of clothes can be worn even when you are not pregnant.

Stay away from oversize clothes

Pregnant women make the mistake of buying or using oversize clothes, T-shirts, shorts, in order to hide their growing tummy. They feel that oversize clothes will protect the child more. But wearing these kinds of clothes will not do anything for the baby and worse, they will only make you appear bigger to people. It is good to buy clothes that are cut the right way for you to look good while pregnant. Choose sizes that are just right for you. Not too tight but not too loose either.

Style your hair or better yet, cut it short

Because of their morning sickness, dizziness and headaches, most women already forget that they also have to groom themselves. One of the major problems of women is the hair. During pregnancy, women tend to have falling hair. Because of this, some women do not comb their hair as often. Although gels and other chemicals cannot be applied during pregnancy, you can still style your hair and look good while pregnant by tying it into a pony. You can also save yourself the heartache and just cut it short. This way, you don’t have to do anything.

Wear fashionable but comfy clothes

Who says you cannot wear fabulous and fashionable clothes to look good while pregnant? Let loose your fashionable self and experiment with all kinds of clothing and style. Look for “in” pieces that you can incorporate into your look. Cuts and styles of clothes are not the only ones that you can use when you want to follow the fad and look good while pregnant. There are also colors and accessories that you can use to still be “in” while pregnant.

Wear a smile

No amount of clothes, no matter how expensive can compare to your smile. To look good while pregnant, believe that you are beautiful and show the world that you are having fun and you will. Smile to everyone that you meet. You will realize that even if you are feeling bad because of your morning sickness, a smile can make you feel a lot better. And why not smile? After all, there’s a life living inside you. Isn’t that reason enough to smile to the world?

Pregnancy should not be that stressful, while your body is going through a lot of dramatic changes, there are still things you can do to look good while pregnant. Do you want to feel good, attractive and beautiful while pregnant and avoid excess pregnancy weight? Discover how to have pregnancy without the pounds visit Pregnancy Without Pounds

To know more about women’s health and issues visit All About Women.

locatereviews.com – Discover how my wife got pregnant and gave birth to my beautiful healthy children at age 43, after years of “trying”. If you are trying to become pregnant, your body will need to react a certain way in order to create a fertile egg. Knowing the process of becoming pregnant, and the different bodily functions that are part of the pregnancy, will help you in determining what you need to do in order to become pregnant. After the sperm enters a womans body it will starts its journey to the cervix. From here, the sperm will start traveling to the fallopian tube. When the sperm gets to the fallopian tube it will be able to fertilize the egg and you will become pregnant. Cervical mucus will be needed to transport the sperm into the cervix. While the sperm is moving through the cervical mucus, there may be disruptions that cause the sperm to be limited in how they can move into the fallopian tubes. Role of Cervical Mucus and the Option for Clomid With the changes in a womans body are also changes in the levels that are associated with cervical mucus. The alkaline levels, as well as the pH will become more or less acidic during different times of the month. This will either help or not help the sperm to move through the body. Depending on how much water is in the cervical mucus will make a difference in how easily the sperm are able to move through the womans body. If a womans cervical mucus does not have the correct balance, then it will not only make it …
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Very Early Pregnancy Symptoms That Could Help Confirm Your Suspicion of Early Pregnancy

 There are many very early pregnancy symptoms and how can you tell if they are a sign of pregnancy? The more of these symptoms you have that are listed below then the higher probability there is that you are pregnant. Read through the list below and see how many of these very early pregnancy symptoms you have.

  Very Early Pregnancy Symptoms:

Most pregnant women have some very early pregnancy symptoms. On the rare occasion some women have no symptoms of early pregnancy except that them miss their menstrual period. Some women are so busy in their lives that they are unaware that their menstrual period was due and forget they did not get their periods.

You missed your menstrual period could indicate you are pregnant.

You menstrual period was late and you only had some mild spotting instead of a proper menstrual flow.

You are experiencing morning sickness and/or vomiting first thing in the morning could indicate pregnancy.

Your food suddenly tastes differently and you now dislike certain foods.

You are suddenly craving certain foods is a very early symptom of pregnancy, which indicates you are depleted in minerals.

Your breasts are tender and seem to be enlarging.

The brown part of your nipple (the areola) is becoming darker and bigger.

You notice your energy level is lower and you are feeling tired all the time.

You have more mood swings than normal, which can be a result of sudden hormone changes that occurs in pregnancy.

You are making more trips to the bathroom to urinate and there is not pain associated with urination is a common very early symptom of pregnancy.

You start to experience headaches that can be a direct effect of hormones as a symptom of early pregnancy.

Diagnosis of Pregnancy:

If you are sexually active and have one or more of the above early symptom of pregnancy then purchase a home pregnancy kit. Test your urine first thing in the morning when your urine is more concentrated to see if you are pregnant or not. These pregnancy tests are very sensitive and very accurate; a positive test means you are definitely pregnant. A negative pregnancy test may not conclusive especially if you performed it incorrectly or not testing an early morning urine sample.

Now what:

If you believe you are pregnant, seek medical or midwifery advice to confirm pregnancy and discuss your pregnancy plans.

If you are taking prescription medications, notify your health care provider immediately that you are pregnant to seek advice about your medication.

While you are waiting for your appointment, start taking a daily multivitamin which has at least 400 micrograms of folic acid in it to prevent congenital abnormalities.

Take adequate mineral supplements to prevent pregnancy complications.

Eat good nutritious food and make sure you increase your protein intake.

Stop all alcohol intake and stop smoking cigarettes or drastically reduce, your baby’s life depends on you.

Also see medical or midwifery advice if you are not pregnant and you menstrual period does not come within the next month as you may have an underlying medical condition.

Pregnancy Statistics:

65% of all pregnancies are unplanned.

25% of all pregnancies ends in a miscarriage.

25% of women choose to terminate their pregnancy.

Finding out you are pregnant can be a very welcoming experience in your life or it can also be a time of tremendous stress for you. My book “Birth, A Conscious Choice” offers amazing insights and comfort into pregnancy, miscarriage, adoption and termination of pregnancy. It is not just for pregnant women but for anyone who has had an issue with their mother or a pregnancy related trauma. For pregnancy products, pregnancy one on one coaching and pregnancy information view

http://www.PregnancySuccessCoach.com

You may also be very interested in an amazing message that was telepathically dictated to me for humanity from my son when he was seven-weeks old. Yes you read correctly! I have the ability to communicate with baby’s emotions from inside and outside the womb. Down load this AMAZING MESSAGE FREE at 

 

http://www.PregnancySuccessCoach.com/Message_For_Humanity.html

If you wish to ask me a personal question about your pregnancy or an issue in your life then visit 

http://www.PregnancySuccessCoach.com/Ask_Hannah_Section.html

Hannah Bajor. C.N.M.,M.S.N.

Certified Nurse Midwife

Pregnancy Success Coach

 

 

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Question by unknown: can you get pregnant while wearing a tampon and without penetration?
well i’m still a virgin, but me and my boyfriend was messing around. he didn’t go inside me at all, but he was very close to that area. I was also on my period (close to the end) and was wearing a tampon. is there still a chance of getting pregnant?

Best answer:

Answer by Timid Women Rarely Make History
No.

Give your answer to this question below!

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Question by AngelicaMarie: Becoming Pregnant.?
Ok I have just one little simple question. What are the chances of me becoming pregnant if I’m suppose to start my period in a little less than a week? I don’t think they would be high but I want someone esles word on it. Thanks!
-Angelica

Best answer:

Answer by puppy
well when did you ovulate?
when is you period due?
when did you have sex?
how long ago was it since your last period?

if you answer these questions for me i will be able to give you an answer…

Know better? Leave your own answer in the comments!